Why aren’t you sending your prospects a thank-you video instead of an email? Why aren’t you sharing news with your favorite customer with a video instead of a bunch of words in a newsletter?
I’ll tell you why - you think shooting great video is complicated and that it probably involves cameras and fancy lights and editing and saying exactly the right words into big expensive microphones. The hassle factor seems pretty high. It would be pretty great to have a full video production facility following you around all the time, wouldn’t it? Sophisticated technology to make it all super easy.
Hey guess what - you do. It’s in your pocket.
Your smartphone is an amazing video camera. It shoots crisp, clean, clear video. It has crazy sophisticated focusing abilities. It handles light - even low light - really well. It even lets you do easy editing of your videos and allows you to share with others with a few taps.
But hey, that’s cool but it feels complicated. You don’t have time to sort through how-to blogs or trial-and-error your way through figuring it all out and you definitely don’t have hours to spend trying master this stuff. But yeah, you see the value - it would be great to have a solution that quickly taught you the essentials so you could put this stuff to work for you right now. Like, this afternoon.