Nurturing prospects. Building relationships. Converting leads. Every day, every hour, never tired or on vacation. One of your top marketing or sales pro's.
To do that your website needs fuel - something we call lead magnets to attract a visitor into becoming a prospect. Compelling offers that they'll want to get in exchange for their email address.
So you can, y'know, market to them. Get to know them better. Maybe turn them into a customer.